As part of the newly created Rwanda TVET Board (RTB), a campaign to bring awareness of TVET (Technical and Vocational Education and Training) as a career is currently underway.
As part of that awareness campaign, ADMA made a 30 second commercial for RTB to use on TV and social media.
ADMA produced the commercial from start to finish (wrote the script, used ADMA archival footage shot from previous ADMA projects, edited, etc.)
There are 2 versions, English and Kinyarwanda. You can see these commercials below.