Since its inception in 2012, the Africa Digital Media Academy (ADMA) has introduced a successful student-centred, project-based program that focuses on various aspects of multimedia.

ADMA’s mandate is to achieve true competency-based learning outcomes, developing Rwandan students to international standards in multimedia. Our focus is on producing livestreams/hybrid events, engaging videos, compelling marketing materials, and captivating graphics.

ADMA’s approach to education is “learn by doing”, fostering an environment that allows students to work the same way in school as they will in the industry.

Integrated into the training are the opportunities for students to experience working with ADMA graduates on client-based projects.

This allows ADMA to provide its students with a true understanding of what professional work requires, promoting peer-to-peer learning with graduates. The overall outcome is not just technical competence, but also a capacity for continued growth in the media industry.

ADMA was launched through a partnership between the Government of Rwanda and Pixel Corps, a California-based production and training company, & is now part of Rwanda Polytechnic, Rwanda's leading TVET institution.

 

GRADUATE EMPLOYMENT FACTS

Figures according to surveys conducted by the Government of Rwanda in 2017 and 2023

Graduate Employers

• Office of the President

• Ministry of Foreign Affairs

• CNBC Africa

• MASS Design Group

• Rwanda Broadcasting Agency

• IRCAD Africa

• Cube Communications

• Flash TV

• AzamTV

• CloudsTV

• TV10

• NewTimes Rwanda

• Creaxion

• IPRC Kigali

• Kigali Today

• planitswiss

• REB

• RDF

• Rwanda Events Group

• 64 Waves

• Dric Ent.

Production Projects

• Transform Africa livestream, 2013, 2015

• Kwibuka20 livestream, 2014

• YouthConnekt Launch livestream, 2014

• AfDB Annual Conference livestream, 2015

• MIGEPROF He-for-She launch video, 2016

• World Economic Forum livestream, 2017

• AU Annual Leaders Summit livestream, 2017

• UNICEF ltetero cartoon, 2018

• International Organization For Migration diaspora video, 2020

• 2020-2021 TVET production (320 video tutorials)

• Homes For Hope Foundation project summary video, 2022

• Carnegie Mellon University graduation livestream, 2022

• CHOGM Global Leaders Group live event, 2022

• iDebate 10 Year Anniversary livestream, 2022

• World Circular Economy Forum livestream, 2022

• Africa Health Agenda International Conference hybrid event, 2023

• FIFA delegation tournament & inauguration of Kigali Pele Stadium, 2023

• INGSA The Transformation Imperative live event, 2024