Transforming Education

ADMA's Innovative Multimedia Program Bridges Industry and Classroom

for Excellence in Project-Based Learning

 
 
 

The Africa Digital Media Academy (ADMA), founded in 2012, offers a student - centered, project - based multimedia program.

We develop Rwandan students to international multimedia standards by having students work on real client projects, producing livestreams & hybrid events, engaging videos, compelling marketing materials, and captivating graphics.

Our approach to education is “learn by doing,” fostering an environment where students work the same way in school as they will in the industry.

Integrated into ADMA’s training are opportunities for students to work with ADMA graduates on client projects, providing a true understanding of professional work and promoting peer - to - peer learning.

This fosters technical competence and capacity for continuous growth in the media industry.

ADMA was launched through a partnership between the Rwandan government and Pixel Corps, a California - based production and training company, & is now part of Rwanda Polytechnic, Rwanda’s leading TVET institution.

 

PRODUCTION & QUALITY

The Advantages of a State-of-the-Art Facility

GRADUATE EMPLOYMENT FACTS

Figures according to surveys conducted by the Government of Rwanda in 2017 and 2023


Graduate Employers

• Office of the President

• Ministry of Foreign Affairs

• CNBC Africa

• MASS Design Group

• Rwanda Broadcasting Agency

• IRCAD Africa

• Cube Communications

• Flash TV

• AzamTV

• CloudsTV

• TV10

• NewTimes Rwanda

• Creaxion

• IPRC Kigali

• Kigali Today

• planitswiss

• REB

• RDF

• Rwanda Events Group

• 64 Waves

• Dric Ent.

Production Projects

• Transform Africa livestream, 2013, 2015

• Kwibuka20 Amahoro Stadium livestream, 2014

• YouthConnekt Launch livestream, 2014

• AfDB Annual Conference livestream, 2015

• MIGEPROF He-for-She launch video, 2016

• World Economic Forum livestream, 2017

• AU Annual Leaders Summit livestream, 2017

• International Conference on Family Planning livestream, 2018

• International Organization For Migration diaspora video, 2020

• 2020-2021 TVET production (320 video tutorials)

• Carnegie Mellon University graduation livestream, 2022

• CHOGM Global Leaders Group live event, 2022

• iDebate 10 Year Anniversary livestream, 2022

• World Circular Economy Forum livestream, 2022

• Africa Health Agenda International Conference hybrid event, 2023

• FIFA delegation tournament & inauguration of Kigali Pele Stadium, 2023

• INGSA The Transformation Imperative live event, 2024

• FIA Cross Car “Making Of” Video, 2024